9 reasons why your business needs video
Video captures a huge amount of online traffic, so if you aren’t using it… you’re missing out – big. Video improves audience engagement with your business, and provides a wider audience reach. One source says posting social media videos leads to 1,200% more shares than image and text posts combined.
In today’s digital environment, your business needs video to survive. Take a look at nine reasons why your business needs video, now.
1. Entertain & Educate
People don’t like to be sold, but they love to buy. Turn the tables and have clients come to you by providing value in the form of education about your product, service, or marketplace. ‘Explainer’ – or how-to – videos are very effective marketing tools because potential customers actively seek them out. When consumers want to learn about a new product or service, 68% prefer watching a video over anything else.
2. Improve Engagement on Social Media
Organic social media exposure is free! Make engaging content so that your followers will share it, and in the process build brand awareness of your business. Use social media analytics to track the exact engagement and virality of your videos. Fun fact: a Twitter post with a video will get 10 times more engagement than a tweet without a video.
3. Improve Your SEO Ranking
Search engines, like Google, use keywords, meta-tags, descriptions, and other parts of your website to determine how developed your website is and how high to rank it on search results - and Google loves video content.
Video thumbnails on Google search results have a higher click-through rate and attract more traffic. And once on your website, visitors spend at least twice as long on a page with video, and better content increases the odds people will create back-links for your page, bolstering its legitimacy and telling Google to bump your website up the rankings.
4. Beat the Competition That Isn’t Using Video
With the information we’ve already given you, it’s clear that any of your competitors that are already using video have an advantage over you when it comes to taking market share. And 86% of businesses right now use video as a marketing tool. However, if your competitors don’t yet have video, your content will set you apart and bring in viewers who would rather watch a video over reading a blog post.
5. Big Brands Know Video Works
Take a moment and try to think of a major brand that doesn’t use video. From World Cup ads to how-to guides, major brands know how to use videos to find customers, convert prospects, and grow their business. It just works.
Remember: video isn’t something that is only accessible to big brand companies. Creating video content is more affordable than ever before with multiple options, ranging from a smartphone camera to a reputable video production company.
6. Become Trustworthy and Relatable
Your video content humanises your business so people can relate to you, and you can build trust with your prospects so they feel comfortable picking up the phone or sending an email to begin a conversation. What’s more, the people who are reaching out have watched your videos and understand where you’re coming from, which means you’re off to the races from the moment you enter the encounter!
7. Create a Visual Explanation
“Listen and you’ll forget. See and you’ll remember. Do and you’ll understand.”
We’re not at the point of inviting prospects to don their VR goggles and take part in a demo or tour just yet, but we can get to the second best thing. And while reading a long piece of text about a product or service can be tiring (yes, we recognise the irony), it’s a lot easier for people to sit back and watch a subtitled video.
Videos also enable you to show how a product or service works in action, which means customers feel more comfortable with it and are willing to move to the next step of the sales cycle. Through video content, your potential clients will easily understand and retain information about your products and services.
8. Create a Stronger Connection With Your Brand
When people watch a video, they receive audiovisual stimulation which activates more areas in the brain and engages viewers more which, in turn, creates a stronger attachment with your brand. The long and short of it is you can form an emotional connection with your audience using excellent video content. Can a blog post? Nope.
9. Boost Your Sales
The bottom line of all this is that video boosts your sales. It communicates clearly, consistently, on an emotional level and is more likely to be shared more widely with a natural network of people who share the same values.
Video Marketing Will Transform Your Business. Videos are one of the most cost-effective ways to reach new, qualified customers and build relationships with your current clients. Your business needs video to boost engagement, increase click-through rates, and drive traffic on social media. The world communicates through video. Do you?